Posts

Facebook for Business: Marketing on Facebook

Image
It’s important to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. First of all, there is a correlation between a well-developed social presence and your search rankings and in the end, a Facebook Business Page becomes a “second home page” for your online business. t Facebook Business Page Optimization on the Web, let’s put this straight. Within this post, you will learn some essential rules that will leverage your Facebook page. Choose the Correct Facebook  page name Keep it simple. The Facebook Page title isn't the place to get creative. Keep it short. The title should explain what users will find on the Facebook Page, but it doesn't need to be more than a few words. Be specific Custom Facebook Page URL Never give the dynamic URL which is automatically generated when you sign up.On Facebook, you an easily personalize your address and unify it with your brand name. Make it unique and easy to re

On-Page Optimization in SEO

Image
What are Search Engines? A software program, or a website whose primary function is gathering and reporting information available on the Internet, or a portion of the Internet. Search engines are essentially massive databases that cover wide swaths of the Internet. Search engines are online services that allow users to scan the contents of the Internet to find Web sites or specific information of interest to them. Major internet search engines are – Google, Bing, Yahoo, Ask.com, AOL etc. The main functions of software involve gathering data, evaluating or sorting it, and presenting the relevant data to the users for a given query. Accordingly, search engines have following main components. Crawling: Search Engines have special software known as spider, crawler, or bot, which  "crawls" through the Internet gathering information. The spiders crawl over the web page, cataloging the words and links (and following these links to other websites), and  then creating a

What is Digital Marketing ?

Image
What is Digital Marketing Digital marketing is simply marketing designed to the use of digital technologies and reach customers.  Digital marketing is mainly through the internet, including mobile phones and other digital mediums. It is the promotion of products and services using various forms of media based on the internet Like Facebook etc. Digital marketing is how businesses are perfecting brand management to get their content in front of the best prospects and customers online. We can use popular social media platforms such as Facebook, Twitter, LinkedIn, and  Google+ to promote owner business and create greater awareness about the products and  services we offer . Digital Marketing meaning In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is meanly referred to as online marketing, internet marketing or web marketing. Digital marketing has been around for quite some time but it

Creating Login and Registration Application Using NodeJS and MySQL!

Image
Creating Login and Registration Application Using NodeJS and MySQL Creating Login and Registration Application Using NodeJS and MySQL rather than using any Programming Languages to interact with back-end databases, we are going to use ExpressJS which gives us very good flexibility over Node.js.  To start with this application required following 1. NodeJS 2. ExpressJS 3. MySQL Install NodeJS $  npm install node Install ExpressJS $ npm install express --save Install MySQL $ npm install mysql--save Create a database by simply typing a command mysql> create database test; Check your database exist in your databases list simply type a command mysql> show databases;  Choose the database to work around with select database by typing command mysql> use test; Create a users table in that database. To create a users table type command CREATE TABLE `users`(`id` int(11) NOT NULL AUTO_INCREMENT, `username` varchar(255) NOT NULL, `password` varchar(255) N

What is Email Marketing?

Image
What is Email Marketing? Sending emails and newsletters for promoting business is we call email marketing. To get more business we need to connect with their audience in a highly personalized way, while staying on budget. Digital Marketers who are good at email marketing can connect with their customers in a highly targeted way. Email marketing is the best tool for Digital Marketing which say very long so no marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.

Grow Your Business With Youtube

Image
You tube is the good google tool for video .YouTube’s vast audience, and AdWords’ incredible targeting tools, you have the ability to reach new customers in your home town and around the world. There’s no better way to share your story, efficiently engage a growing audience, and build your business online. About YouTube YouTube is the best in online video, and the premier destination to watch, share, and promote original videos online. YouTube with Google AdWords for video, leveling the playing ground for businesses that want to reach new customers with online video. Find and Reach Your Audience Gain Valuable Insights About Your Video and Audience YouTube is the #1 online video site in the world. HOW TO USE THIS GUIDE How to create, manage, promote, and evaluate your business’ videos on YouTube. It’s divided into four key sections: Overview In this section, you’ll learn the four simple steps to creating your first video and publishing it to YouTube. MORE..

An Introduction to Google PPC | Get More Customers With Easy Online Advertising

Image
You may have heard that a healthy dose of PPC advertising might be just what your business needs—but what is PPC advertising? PPC stands for pay-per-click. It is the standard term for advertising your products and services on search engines, social media platforms and across the web. You may also hear PPC called cost-per-click (CPC) or search engine marketing (SEM). Now you know the name for those ads that pop up when you search on Google.  Each time someone searches for a keyword on Google, there is an instant auction to determine which ads will show. These auctions are controlled in part by bids set by each business that advertises through AdWords. The business determines how much they are willing to pay for a click on their ad for that particular keyword. That bid, as well as a keyword rating called a “Quality Score,” will determine which ads get shown and in what order. If a user clicks on an ad, that business is charged for the click (hence the name pay-per-click). How