What is SEO ?

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SEO (Search Engine Optimization) is defined as any action or adjustment, also known as Optimization that you perform on your site for the purpose of improving the volume and quality of traffic to your site from search engines by utilizing search results for targeted keywords.
Relevance - the degree to which the content of the documents returned in a search matched the user's query intention and terms.
Popularity - the relative importance, measured via citation (the act of one work referencing another documents) of a given document that matches the user's query.
SEO can be considered to be divided into two categories:
On-Page Optimization: Changes or additions that we make on the website to target a keyword and improve website rankings for that keyword.
Off-Page Optimization: Efforts done not on the website itself but on other websites and online communities to make a website look popular in the eyes of search engines. For e.g., building links to the website.

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