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An Introduction to Google PPC | Get More Customers With Easy Online Advertising



You may have heard that a healthy dose of PPC advertising might be just what your business needs—but what is PPC advertising? PPC stands for pay-per-click. It is the standard term for advertising your products and services on search engines, social media platforms and across the web. You may also hear PPC called cost-per-click (CPC) or search engine marketing (SEM). Now you know the name for those ads that pop up when you search on Google. 

Each time someone searches for a keyword on Google, there is an instant auction to determine which ads will show. These auctions are controlled in part by bids set by each business that advertises through AdWords. The business determines how much they are willing to pay for a click on their ad for that particular keyword. That bid, as well as a keyword rating called a “Quality Score,” will determine which ads get shown and in what order. If a user clicks on an ad, that business is charged for the click (hence the name pay-per-click).

How it works

  1. You set up an account with a PPC advertising platform like Google AdWords
  2. You choose keywords and demographic information to select an audience to advertise to
  3. You create ads to be shown to that audience
  4. You pay each time someone clicks on your ads
  5. This e-book will guide you through the process. Learn how to set up a PPC account, create audience-targeted campaigns using keywords and manage your budget and leads.
Google AdWords is the number one PPC advertising platform on the web. Google gets over one billion search queries every day. Advertising with AdWords mean you can pick which of those billion search queries you want to show your ads for. 

PPC advertising with AdWords is a great way to find potential customers searching for products and services that you offer. Create engaging ads that entice potential customers, and drive those customers to a webpage on your site that creates leads or sales for your business.

Is PPC right for me?

Should PPC become a revenue source for your business? Analyze the pros and cons of PPC advertising to determine if your business can find a profitable place in Google AdWords.
Pro: See immediate results
You can set up an account with Google AdWords, add your payment information and begin showing ads today. You will want to spend some time building your campaigns and keyword lists (we’ll discuss that later), but you can start advertising as soon as you are ready.
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