Facebook for Business: Marketing on Facebook

It’s important to have your Facebook Business Page correctly optimized with some
SEO best practices in order to maximize conversions. First of all, there is a correlation
between a well-developed social presence and your search rankings and in the end,
a Facebook Business Page becomes a “second home page” for your online business.
t Facebook Business Page Optimization on the Web, let’s put this straight. Within this post,
you will learn some essential rules that will leverage your Facebook page.

Choose the Correct Facebook page name

• Keep it simple. The Facebook Page title isn't the place to get creative.
• Keep it short. The title should explain what users will find on the Facebook Page,
• but it doesn't need to be more than a few words.
• Be specific

Custom Facebook Page URL

Never give the dynamic URL which is automatically generated when you sign up.On Facebook, you an easily personalize your address and unify it with your brand name. Make it unique and easy to remember. If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition.

Fill out your Facebook profile

Give your avatar, cover photo, bio and profile info are complete and contain up-to-date
information. A complete profile reveals your professional attitude and is a clear
signal to your audience that you are engaged. Moreover, aim for consistency across all
of your social media channels, and make sure that the main visuals match.
Utilize a Facebook cover photo that is 851 x 315 px. 


Build your marketing personas and improve the communication with your targeted
audience by using the appropriate voice and tone.

Pay special attention to the “About us” section

Facebook visitors want to know all of the details about your business: where your office is located, what service you offer, what your working hours are and so on. Therefore, provide them with complete information. The “About us” section is a good place to emphasize values and benefits your products or service  may bring to the customers. Similarly to Meta Description, you need an apt description short enough [you get 155 characters] in order to be correctly displayed in the search engine snippet, both on desktop and mobile. Make sure that you choose an appropriate category:

• Local business or place
• Company, organization, or institution
• Brand or product
• Artist, band, or public figure
• Entertainment

Cause or community

Complete your short description diligently and use accurate wording (including targeted keywords) to  concisely characterize your business.
Pro-tip: Remember to add the link to your website or landing page within the short description
because it strongly improves the find ability of the particular offer or content page.

Sprinkle Facebook business  page with keywords strategically

Place your targeted keyword in the most important, strategic parts of your page. Include them in the  URL, page title and “About us” section because they will be visible on the front page and will appear in  search results. Remember that the name of your page corresponds with the title tag and your short description works as the meta description tag. However, make sure that you do not overuse keywords: stick to a top six and mention them naturally in the proper context.

 Include the phone number and address in your Facebook page

The current Facebook design shows your business category, location, phone number and business  hours straight away, on the front page. Therefore, make sure to fill out your street address, city, state, zip, and local phone number. Adding the address helps with indexing your brand for local search results and increases page following. Google simply pays more attention to pages that give specific contact information. 

Optimize Facebook updates

The first 18 characters of each of your Facebook posts serve as the meta title and the meta description in SERPs. Therefore, anytime you are going to post on Facebook, share the content or upload a picture, and take advantage of the fact that you can add a description.

New features that you should implement

Facebook is constantly introducing new useful tools that are going to make running your business easier. To keep your page well-optimized, make sure that you keep an eye on any new features that emerge and implement them when available.

Call to action on Facebook

Worth mentioning are call to action buttons for Facebook Pages introduced in December 2014.Thanks to the call to action, people can easily interact with your business page.
You can choose the suitable destination for your type of business and direct your followers to it.The full list includes 7 types of actions: Sign Up – mailing list or webinar sign up page, join the tool.Book Now – hotel or restaurant reservations

• Contact Us – contact form
• Use App
• Play Game
• Shop Now – e-commerce store
• Watch Video

Stay connected with your community and your customers from anywhere