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What is Digital Marketing ?

What is Digital Marketing


Digital marketing is simply marketing designed to the use of digital technologies and
reach customers. 

Digital marketing is mainly through the internet, including mobile phones and other digital mediums. It is the promotion of products and services using various
forms of media based on the internet Like Facebook etc.

Digital marketing is how businesses are perfecting brand management to get
their content in front of the best prospects and customers online. We can use popular social media platforms such as Facebook, Twitter, LinkedIn, and  Google+ to promote owner business and create greater awareness about the products and  services we offer .

Digital Marketing meaning


In simple terms, digital marketing is the promotion of products or brands via
one or more forms of electronic media. Digital marketing is meanly referred to as
online marketing, internet marketing or web marketing.

Digital marketing has been around for quite some time but it hasn’t been
very well defined. Digital marketing may be consist of banner advertising,
search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition,
because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast,
blogging, podcasting, video streams, wireless text messaging, and instant messaging.
So! digital marketing has a very bigger scope.

What Digital Marketing is Not?

To simply define what digital advertising is, it’s every so often easier to start with what it’s not. For instance, it does no longer include extra traditional varieties of advertising and marketing inclusive of radio,  TV, billboard and print as they do now not provide instant feedback and report.

Digital Marketing

Why Digital Marketing?

Why everyone Looking for Digital Marketing? in today time By Using different web tool which help you out a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing,

  • such as what is being viewed,
  • how often,
  • how long,
  • as well as other actions such as response rates and purchases made.
The digital era not only allows for promotion of product , brands to market the products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued.

With the help of digital marketing we come to know which product will work well in the market .In Social media interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.

Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.

Not surprisingly, billions of marketing dollars spent on traditional channels is already
starting to shift to digital marketing campaigns and this will continue to increase as
the Web Site.

Digital Marketing - SEO

SEO stands for Search Engine Optimization. It is the process of getting free, organic, editorial, or natural search traffic from on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it's simply
quality control for websites.
Search Engine Optimization may target different kinds of search, including image
search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be  found at the most critical points in the buying process or when people need the site.


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